Advanced Telecom Services, a 23-year-old company specializing in mobile marketing and telemedia, is seeking a salesperson in both Montreal and Toronto to add to its team. Successful salesperson will call on media partners, advertisers, and advertising agencies to sell our mobile websites, custom QR Codes, text message marketing, and apps development. In addition, the salesperson will sell our telecom billing mechanisms such as 900 numbers, and mobile billing methods. Background in a media sales or [...]

  We would like to update you on the upcoming availability of a new carrier to our Canadian text message marketing service. 84444.ca will soon be adding Wind Mobile to the Canada mobile marketing solution. Wind Mobile is the newest carrier to begin offering short code solutions to its customers.  We plan on being one of the first mobile marketing sites on the web to accept Wind Mobile as part of the team.

Here’s a look at what Canadians do on their mobile phones.  The most common activity is sending and receiving text messages followed by taking photos. (Source -comScore; December 2011)  

69.4% of Canadians use text message marketing, according to a study by ComScore.  Canadians use text messaging slightly less than those in the States and considerably less than those in the European Union 5 countries. Advanced Telecom Services also operates a text message marketing solution for the States at http://www.84444.com.

At the core of the business of mobile marketing is the short code.  The short code is the normally 5-digit or 6-digit number that consumers use to interactive with brands via text message. Often the short code is a vanity short code like 84444.  The idea behind a vanity short code is that it is easy to recall.  While this may be less important for print advertising, it is critical when it comes to radio [...]

Canada text message statistics from the CWTA. Stats: • Canadians sent 19.5 billion person-to-person text messages in Q3 2011. • 6.7 billion person-to-person text messages were sent in September 2011 alone, which represents an average of approximately 224 million messages per day. • Total text messages sent in 2010 numbered 56.4 billion, a 60% increase over the 2009 total of 35.3 billion messages. In the first nine months of 2011, Canadians had sent 57 billion [...]

OTTAWA-GATINEAU — Today, the Canadian Radio-television and Telecommunications Commission (CRTC) announced a three-month trial that will allow 911 call centres to communicate with pre-registered participants with hearing and speech impairments by text message. “This text messaging trial is one of several initiatives that the CRTC is exploring to improve the accessibility of communications services for the hearing and speech impaired,” said Leonard Katz, the CRTC’s Acting Chairman and Vice-Chairman of Telecommunications. “This trial will give [...]

Ad agency social media spend for2012 as surveyed by Strata. 4 percent say that it will be three to five years before there is a greater spend in digital than traditional media (that’s a 50 percent increase over 3Q 2011); but 38 percent still feel that shift will never happen. Android is the second most popular mobile advertising choice at 71 percent; iPad remains third (46 percent). For mobile advertising the top option is display [...]

While the Super Bowl is primarily an American event, it still has a huge following here in Canada.  And, one group of businesspersons that will be closely following the Super Bowl this Sunday is pizza restaurants.  Pizza sales mushroom on the day of Super Bowl in Canada.  In the States, it is the single biggest day of the year for pizza sales. Here, BallparkBob looks at how pizza restaurants can effectively promote via text message [...]

The text message has a storied history in Canada dating back to 1992.  Read our timeline of the history of the text message in Canada.